Sample Cover Letter | Apple Inc. Account Manager

I Apple cover letter discussion 
II Professionally written cover letter to Apple
III Client’s original cover letter to Apple

I Apple cover letter discussion

This client was eager to transition from a role that combined technical problem solving, client management and sales at Ericsson Wireless to Apple’s WiSE Technical Carrier team. His international exposure and client management experience combined with LTE expertise made him a very good fit for the role. Yet in this client’s original cover letter he comes across as decidedly more junior than he was in reality. I helped this client focus on creating a narrative that spoke to his deep knowledge of LTE technology while highlighting specific achievements rather than using catch all descriptions of his responsibilities. One of the reasons it was important to do that is because subconsciously people associate responsibilities with subordinated roles and achievements with powerful roles.


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II Professionally written cover letter to Apple

Job Number: YYYYYYYY

Month Day, Year

Dear Apple Team,

When I read the description posted for the WiSE Technical Carrier Account Manager role with Apple, I was struck by how closely the role aligns with my work as a client account manager and LTE expert with Ericsson Wireless.

In my years with Ericsson my career trajectory has been closely linked to the development of LTE – from a nascent technology in 2007 to a common stack feature today. My early work as a Technical Analyst and later, as an LTE Consultant, provided me with the opportunity to tackle multi-faceted issues related to 3GPP standards such as LTE, WCDMA, GSM/EDGE, WIFI and Bluetooth technologies.

My current role as a Senior Client Service Delivery Manager entails oversight of a $20M/annum service budget for Verizon’s Northwest LTE network. I manage due diligence and sign-off on services from six Ericsson business units encompassing over one hundred employees. I’m also Ericsson’s Worldwide Expert on LTE and partner with sales teams on more than fifty sales pitches per month to verify the feasibility of client sales proposals (valued at approximately $90M/annum).

I’ve consistently received accolades from senior management at my client, Verizon Wireless, citing ‘professionalism and commitment’ and ‘strong counsel and client support’ for their LTE network. Recently I was involved in securing a five-year renewal for our $5M contract with Vodaphone UK. Negotiating with domestic and international clients and client relationship management would be assets to me as an Account Manager with the WiSE team.

In my day-to-day work I manage multiple projects across Verizon and Ericsson teams located across the globe in Sweden, China, US and India. I strive to go above and beyond expectations and have initiated several projects to preempt technical issues long before they occur.  On one occasion I spearheaded a new network surge handling technique that was subsequently used to maintain Verizon’s network during peak events such as last year’s Rose Parade in Pasadena.  It’s now an Ericsson best practice, used worldwide by over 2,000 network team members.

Apple is a company that I have long admired and I would be delighted to learn more about your team’s needs and further discuss how my experience maps on to the WiSE Technical Carrier Account Manager role.

Kind regards,

Client


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III Client’s original cover letter to Apple

Dear Apple,

I am a self motivated, result-driven professional with international and domestic experience of working with Tier-1 wireless carriers such as Verizon, Vodafone, AT&T and British telecom. I strongly believe WiSE Technical Carrier Account Manager role matches my skill set, and experience, I am very excited to apply for this position.

In my current position I am a prime interface between Verizon wireless and Ericsson’s customer support and product development teams. I coordinate testing, data collection and software verification activities between Ericsson and external clients such as Verizon. My responsibilities are to ensure all issues reported by operators are tracked, and solved in a timely manner according to SLAs. I take the feedback from external clients and forward that to Ericsson’s product development teams for product enhancement.

My previous experience as a Technical Analyst/LTE Consultant gave me the unique opportunity to work on complex problems related to 3GPP standards such as LTE, WCDMA, GSM/EDGE, WIFI and Bluetooth. I provided advanced consultation to mobile operators to solve problems related to network congestion, optimization and software related faults. I worked with cross functional teams to ensure delivery targets are achieved and managed multiple teams responsible for supporting Verizon.

I led the introduction of new products, features and services successfully into the networks, resulting in a deployment of Ericsson’s hardware, software and services.

I successfully led the Testing and Verification activities during field trials of LTE technology for Vodafone UK and Verizon Wireless in Seattle, which resulted in a deployment of Ericsson’s LTE solution in massive scale. I worked with mobile operators to understand their requirements and provided feedback to Ericsson’s R&D team for development of new features and functionalities.

Through my graduate studies in wireless networks, and my progressive experience at Ericsson, I have developed a deep understanding of mobile communications and technologies. Along the way, my experience in dealing with customers, problem solving, and working in large teams on strategically and logistically challenging tasks has helped me become a much stronger professional.

My international work experience, which includes managing offshore teams in Mexico, India, Sweden and China has helped me become more sensitive to cultural barriers, behaviors and expectations. In my day-to-day operations (globally), I deal with the largest mobile operators, perhaps this has helped me become a stronger negotiator.

Kind regards,

Client

Here we establish the fact that the client has worked with LTE technology from it’s nascent stage to present. Although that’s clear to someone who carefully reads through his resume, our aim is to synthesize the situation for the reader.
We use specific, quantifiable achievements to reinforce the notion that the client has the core competencies Apple is interested in, client management and sales being two of those.
It’s one thing to say that you have account management experience – here we qualify it.
Here we highlight but also give a specific example of another quality Apple was looking for – international exposure.
The client is focusing on the tasks he’s responsible for instead of presenting his role from a bigger picture perspective. He actually manages a big account (Verizon) but you would guess he was at a more junior level reading this passage.
Anytime someone starts a sentence with ‘My responsibilities are’ all they’re doing is creating a written laundry list of what’s already in their resume.
This is a catch all description of what he did. The sentence would have been more credible if he’s given a concrete example of a specific project, which teams and the outcome achieved.
This is another example of a catch all statement that remains completely abstract for the reader. A concrete example would have helped.
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In my years with Ericsson my career trajectory has been closely linked to the development of LTE[foot]Here we establish the fact that the client has worked with LTE technology from it’s nascent stage to present. Although that’s clear to someone who carefully reads through his resume, our aim is to synthesize the situation for the reader.[/foot]

fifty sales pitches per month to verify the feasibility of client sales proposals (valued at approximately $90M/annum)[foot]We use specific, quantifiable achievements to reinforce the notion that the client has the core competencies Apple is interested in, client management and sales being two of those.[/foot]

accolades from senior management at my client, Verizon Wireless[foot]It’s one thing to say that you have account management experience – here we qualify it.[/foot]

It’s now an Ericsson best practice, used worldwide by over 2,000 network team members[foot]Here we highlight but also give a specific example of another quality Apple was looking for – international exposure.[/foot]

prime interface between Verizon wireless and Ericsson’s customer support and product development teams. I coordinate testing, data collection and software verification activities between Ericsson and external clients such as Verizon[foot]The client is focusing on the tasks he’s responsible for instead of presenting his role from a bigger picture perspective. He actually manages a big account (Verizon) but you would guess he was at a more junior level reading this passage.[/foot]

My responsibilities are[foot]Anytime someone starts a sentence with ‘My responsibilities are’ all they’re doing is creating a written laundry list of what’s already in their resume.[/foot]

I worked with cross functional teams to ensure delivery targets are achieved and managed multiple teams responsible for supporting Verizon[foot]This is a catch all description of what he did. The sentence would have been more credible if he’s given a concrete example of a specific project, which teams and the outcome achieved.[/foot]

Through my graduate studies in wireless networks, and my progressive experience at Ericsson, I have developed a deep understanding of mobile communications and technologies. Along the way, my experience in dealing with customers, problem solving, and working in large teams on strategically and logistically challenging tasks has helped me become a much stronger professional[foot]This is another example of a catch all statement that remains completely abstract for the reader. A concrete example would have helped.[/foot]